Dive into Pride: Our Second Pop—Up Sale by Soho House Jaffa Pool

Join us on Wednesday for an incredible one-day event filled with innovation, pride, and cocktails by the pool. Our highly anticipated Pop—Up is back, and it's better than ever! Get ready to experience the ultimate opportunity to see, try on, and purchase our swimwear and activewear at discounted prices, all with the assistance of our top stylists.

We're beyond excited to showcase some amazing local-made brands, including Boys Do Ceramics, Orikkie's Tooth Gems, Michael Liani prints, T-Shirts by Service, Art by Gera Davidi, and our very own Swimwear, Activewear, and Jewelry.

Save the date: Wednesday, 7th of June at Soho House Tel Aviv—Jaffa, from 2pm to Sunset. To secure your spot, gueslist sign-up is required.

Don't miss out on this opportunity to kick-start your summer in style. It's a celebration of pride, innovation, and fashion! And that's not all—our early-bird customers will receive an exclusive gift with their purchase. Make sure to arrive early and secure your spot in line.

Get ready to make a splash at the ULTRA Pride Sale by the Pool! We can't wait to celebrate with you <3